by Bill Oakes | Dec 14, 2015 | Content Management, Content Marketing, Content Strategy
Hating “Content” is Now a Thing? Newspapers are still fighting for respect in the digital age of news, but picking nits – regarding the way some people in the news and digital agency worlds refer to content – is going in the wrong direction....
by Bill Oakes | Oct 13, 2015 | Content Strategy, Publishing
Original Content, Not As Easy As It Looks Not long after writing about my respect for Snapchat and their foray into the news publishing world, Deadline Hollywood (yet another news source I never expected to attribute) tells of the end of Snap Channel,...
by Bill Oakes | Jun 9, 2015 | Content Strategy, Publishing
News is Dead, Long Live the News This isn’t your Dad’s news anymore There have never been more ways to get your news than there is today. Each generation has seen its “new media moment” from the newspapers, to radio, and then live...
by Bill Oakes | May 26, 2015 | Content Marketing, Content Strategy
An inspiration to so many photographers The term legendary is thrown around often when someone passes, sometimes deserved, sometimes not. The value of that title is obviously most relevant to the people who appreciated the talent of the individual who has passed. In...
by Bill Oakes | Mar 15, 2014 | Content Management, Content Strategy, Publishing
I’ve long been a fan of publishing platforms that make it easier for the everyday content junky to get their word out. In the early days of the web, the first “enablers” came from titles like PageMill, First Page, and Dreamweaver. These were WYSIWYG...
by Bill Oakes | Feb 10, 2014 | Content Marketing, Content Strategy, Publishing
When you’re building a content strategy you can talk about everything from content inventories to project deliverables, but at the end of the day what it all comes down to is that you’re deciding on how to tell your story. That story can be about a...
