by Bill Oakes | Apr 14, 2015 | Image of the Day, Publishing
I spend a little time last weekend at the Fuelfed car show in Lake Forest. A nice mix of nice cars and relaxed people. It was fun to shake the rust off the Canon 40D, too. [ngg_images source=”galleries” container_ids=”2″...
by Bill Oakes | Mar 15, 2014 | Content Management, Content Strategy, Publishing
I’ve long been a fan of publishing platforms that make it easier for the everyday content junky to get their word out. In the early days of the web, the first “enablers” came from titles like PageMill, First Page, and Dreamweaver. These were WYSIWYG...
by Bill Oakes | Feb 10, 2014 | Content Marketing, Content Strategy, Publishing
When you’re building a content strategy you can talk about everything from content inventories to project deliverables, but at the end of the day what it all comes down to is that you’re deciding on how to tell your story. That story can be about a...
by Bill Oakes | Feb 1, 2014 | Content Management, Content Strategy, Publishing
Content strategy has gained a lot of attention in recent years. Not very long ago, a brand’s major concerns were hiring the right agency to get the their message to consumers and then punching out press releases to try to hook some “free press.” The...
by Bill Oakes | Oct 21, 2013 | Content Management, Content Marketing, Content Strategy, Publishing
AdAge’s James Gross has a very smart article on their site today, should be a must-read for anyone who wants to publish, be it as a marketer, content provider, or brand. As he says in the piece, In Order To Build the Future Systems of Content, Forget the Past,...
